The Gig Cartel - Artist profiles: The Assist

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The Assist

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Ever since forming in 2014, The Assist have had their finger on the pulse of how the modern generation consume music, soaking their soaring indie anthems with hip-hop-inflected beats, dance-tinged rhythms and blistering breakdowns. It’s this eclectic adventurism that has seen The Assist sell out venues across the UK; Most notably Birmingham’s O2 Institute 2 as well as share the stage with Blossoms, The Happy Mondays and The Rifles. They’ve also played in Paris with Black Honey and toured the main rooms of the UK’s O2 Academy’s with local heroes The Twang.
Most notably, the five-piece completed a six-date tour across Russia, headlining Boris Yeltsin Open Air at the Ural Night Music Festival, performing in front of over 12,000 people.

‘Council Pop Unplugged’ is another entry to the band’s commendable canon, who
are most certainly in the Jack Grealish category of assists. Speaking of football, the
band previously enjoyed a starring slot on the landmark television show Soccer AM
as well as regular appearances on Talksport. While away from the pitch they’ve
graced big stages at festivals such as Reading & Leeds, TRANSMT, Y-NOT and Isle of Wight.

Their 2022 debut album ‘Council Pop’ charted in at #35 in the album charts and #9
in the independent charts. If a stint in Russia wasn’t impressive enough, these
Brummie scamps’ sounds have sound tracked the upper-crust scandals in long-
standing E4 show Made in Chelsea. You may have previously heard The Assist on
BBC Radio 6 where they have been praised by the likes of Tom Robinson and
Steve Lamacq.

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